Online marketers love stats about digital marketing – us included! They allow us all to review the digital marketing world, see where businesses are focusing attention (and where they’re not!) as well as many other things.
As we draw close to Christmas, digital marketing statistics of 2016 are already flooding in – some being very interesting and others being quite crazy! So here are our top 9 digital marketing statistics from 2016 that may change how you plan your calendar for 2017…
25% of local businesses surveyed said they were unsure if their business was claimed with Google – ReachLocal
Google is one of the biggest assets to digital marketing since…since the invention of the Internet! But do we all know where we actually sit on the Google ranking ladder? It turns out 1 in 4 of business owners don’t!
We are often talking about the importance of being found on Google so if you want to keep track of what page your website sits on for certain search terms, check out Small SEO Tools
“How to” searches are up 70% year over year – Adélie Studios6.
We’ve all done it at some point or another – been stuck looking for a solution so we just simply Google’d ‘How to…’
Well this term is growing massively and is something you should take a closer look at for your business.
You may find that more of your target audience are searching “How to relieve back pain” rather than “Back pain remedies”
Always bare in mind your target audience when creating your SEO keywords.
Website and email are still the most popular channels among the majority of marketers, followed by webinars, social media, and organic search – Kapost.
We obviously mention the importance of having a website in many of our blog posts. But what I want to focus on here is the fact that webinars are moving up the popularity ranks this year and will surely become more popular in 2017.
Offering webinars to your subscribers and potential clients gives them a chance to put a face to your brand, get to know you more and allow your business to build trust and credibility – two major factors when it comes to people buying your service.
Webinars are really simple to do. Take a look here for more information on how to start your first webinar.
The average open rate for emails throughout this year was 24.88% – Sign-Up.to.
Ok at first glance this percentage may not look that impressive but in fact, it actually is! This means that roughly 1 in 4 people in email lists are opening emails on average and are still interested in your business.
A great way to keep this percentage growing is by paying attention to your subject lines. Keep it short, snappy and exciting to make your email get opened. Remember, think outside the box – the best thing you can hope for is your email to get noticed in your subscriber’s inbox. It will increase the likelihood of it being opened!
Personalized subject lines are 22.2% more likely to be opened – Adestra
Following on from the last statistic, personalising your email subject lines can help boost your open rate! Let’s take a look at these two examples:
“Rebecca, get a free session today!”
“Get a free session today!”
I think you will agree that the first, featuring the subscriber’s name is more attention grabbing.
Email inboxes are constantly flooded with marketing so you need to make sure your subject line stands out from the crowd. Adding your subscriber’s name will help do this!
80% of internet users own a smartphone – Smart Insights
This statistic might not seem like breaking news – in fact I’m guessing a number of you are reading this actual blog post on your phone! – but it cements the fact that all your digital marketing needs to be mobile friendly in order to maximise engagement.
Whatever online marketing you are creating, always test it out on mobile to ensure everything looks A-OK!
19% of local businesses surveyed said their website is not yet mobile – ReachLocal
This is quite crazy – 1 in 5 business websites are not mobile friendly?! Wow!
With mobile Internet browsing surpassing desktop browsing in the last two years, ensuring your website is mobile friendly is essential for generating new business online.
People want their experience to be simple – they don’t appreciate having to pinch the screen to zoom in and out etc.
Thankfully all our Active Blueprint websites are mobile friendly! Take a look at our packages.
Mobile email opens have grown by 180% in the last three years -Email Monday
Just like we mentioned in our last two stats. The growth of mobile Internet usage is growing each and everyday – it’s not just your website and landing pages that need to be mobile friendly – your emails do too!
Mailchimp is a great email platform and automatically makes your emails mobile friendly. You can even preview your campaigns on mobile, too. I’d definitely recommend checking it out!
In 2016, 67% more leads will be generated by companies with an active blog – Sprout Social
Finally, a statistic that will put an end to the debate if blogging is still relevant – it is! In fact, it’s more relevant now than it has ever been. Having an active blog gives users the opportunity to find out more about your business, the services you offer and boosts your SEO too!
If you want to begin blogging but don’t know where to start, take a look at our article on blogging tips.
Shoppers who view video are 1.81X more likely to purchase than non-viewers – Adobe.
Video content is massively on trend right now throughout all the areas of digital marketing and, as the statistic shows, can nearly double your chances of turning viewers into paying customers!
There are many aspects of video that you can use in your marketing strategies – adding a video to your social media ads can massively increase engagement and video testimonials are perfect for giving your business credibility.
Why not offer your customers an exclusive discount in exchange for a video testimonial? It could bring in more revenue in the long run!
2016 has been another big year for digital marketing and we are expecting an even bigger year in 2017!
There are many pointers you can take from these stats for your business; make your marketing mobile friendly, be more personal with your clients and start looking into video content.
Adding these pointers to your business strategy will certainly boost revenue in 2017 and beyond!
Last modified: 27th October 2016