Some logos are just the norm these days. We can all close our eyes and picture the McDonald’s golden arches or the swoosh Nike tick. But would the companies be as big as they are today with a different logo?
The color of some logos are more powerful than the logos themselves – the red for Coca Cola for instance, or the rainbow colors of Google.
Color can and will become an essential part of any brand. Whether your logo is as intense as the Coca Cola Red or just mysteriously black, they all announce a different message to your customer.
This is why, when you’re creating your logo, you need to pay attention to the message it sends.
Here is an infographic that will help you figure out exactly what your logo is saying to potential customers…
