The benefits of professional web design

A question we get on a regular basis is, what are the benefits of me paying a professional to design and develop my fitness website over just doing it myself, or getting a friend to do it?

Your new fitness website is an investment, one that, if executed properly can increase your leads by 93% or more!

If your websites not working for you, there’s a problem in your business and it’s a problem which needs fixing and doing so quickly. Although there are plenty of companies offering you cheap DIY options for your new website, there are numerous reasons to invest in professional help – here are some.

1. Layout

Professional web designers will know exactly what layout will work for you depending on what you want your site to do. Looking for leads? We rely on the direct response method, we use regular split testing between our websites along with feedback to come up with unbeatable layouts to make sure your website generates leads.

2. Content

Headings, sub headings, bullet points and bulks of content – all important things to add, but you can’t just add a wall of text to a website as they just won’t be read.

Any professional web designer worth their weight will tell you that there positions can be vital in grabbing the potential clients. Not only their placement matters, but also the substance.

3. Responsive Design

One of the most important elements of a design is that it works on phones, tablets and laptops.

Expert web designers should build their designs focussed firstly on a mobile, and then work up from there to tablets and desktop. We see across the hundreds of fitness websites we’ve built that on average over 55% of visitors are using a mobile or tablet – meaning these are no longer secondary considerations, but actually what a website should be primarily designed and built for.

The majority of people will use their phones to search for you, make sure that they can access your site or you will lose their custom immediately as they click onto the next Google result.

4. Stress

DIY sites are great for someone beginning their business to get a basic business card sort of website out there, but as great as they are they don’t come stress free.

It’s not so much learning code as most of them don’t require you to have any knowledge of that, but do you know the most effective way of placing content? how about where a form should go? you can research it, of course, but take it from our years of experience that it’s not quick.

You would always advise a person who is serious about their fitness to invest in a personal trainer, so if you are serious about taking your business to the next level, why would you not get professional advise?

Feel free to book in a friendly chat with Dave, our business development guy here, for some free advice on how to change things up and get serious about your website.