There are thousands of WordPress plugins, and I mean thousands – nearly 50,000 in fact! As great as it is to have variety, it can cause a problem when you’re trying to decide which plugins can help your website and digital marketing.
To give you a hand, we’ve created a list of our top WordPress plugins for marketing, which will improve user experience, Google ranking, and converting leads on your website while saving you a bucket load of time in the process!
Snapchat Snapcode Widget
Simply put, Snapchat is trendy right now and businesses are jumping on the hype to generate brand awareness.
The only issue, at the moment, is that Snapchat users don’t always actively search for brands on the platform. Therefore, advertising your Snapcode is required to generate a decent following. You may have noticed a number of people doing this on Instagram and Facebook…
The Snapchat Snapcode Widget is exactly what it sounds like; a small widget that allows you to place your Snapcode on your website.
Your Snapcode is then available for all visitors to see. All they have to do is take a quick picture of your Snapcode, upload it to Snapchat and there we have it – a brand new follower!
Comments on your blog posts are more beneficial than you may think. The more comments on your threads, the more people will find your blog posts – bringing, even more engagement.
What does engagement bring? Conversions.
Disqus is a WordPress plugin that makes commenting simple. It will allow commenters to log in and easily engage in discussions, and get notifications when someone responds or tags them in conversation, so they’ll never miss a response. They can even use email to respond.
A great tool in this plugin is that it gives you automatic spam filtering, subscribe options, blacklisting for blocked users, and whitelists.
Disqus is free and definitely one to get!
Whether you’re an SEO expert or you know very little, SEO Yoast will help you designate a keyword to help your post rank better in search engines.
After you set your meta description and the keyword, this plugin also will automatically evaluate how your individual page or post will perform in search based on the designated keyword.
In addition, you get detailed information about why your content is going to perform either strongly or weakly, as well tips to correct any weaknesses.
SEO Yoast is free, easy to use, has one-click installation, and is frequently updated.
The Events Calendar
If your business often runs events, The Events Calendar is perfect for you!
The wildly popular plugin, which has over 400,000 installs, is a carefully crafted, extensible plugin that lets you easily share your events.
The simplistic-clean interface has everything you need to display your upcoming events, in perfect fashion, to your website visitors whether it’s a monthly boot camp session to a free webinar.
Website owners are often split in the middle when it comes to having pop-ups on a website. Some feel like it’s a great way of drawing leads before you give the visitor chance to leave your website. However, on the other hand, some people feel they’re quite annoying.
If you side with the latter, then this plugin may not be suited to you. However, if you feel that pop-ups help drive more conversions on your website, then OptinMonster is the way to go!
The pop-up plugin does all the hard work for you, making it simple to design your popups and integrate them into your email subscriber lists.
Pop-ups can be used for a number of lead generating plans, from offering visitors a free consultation, to bringing in more newsletter subscribers.
This plugin isn’t basic by any measure. The customization options are vast and have many styles, including the standard popup, floating banners, sliding forms and much more.
We’d recommend this one for any pop-up lovers!
It’s cool name aside, Jetpack is an all-in-one WordPress plugin, offering many advanced features for your website.
Jetpack simplifies managing WordPress sites by giving you visitor stats, security services, speeding up images, and helping you get more traffic.
Jetpack tells you how many visits your site gets and helps you get more traffic with tools like Related Posts, Publicize, Enhanced Distribution, and Sharing.
Facebook Conversion Pixel
If you’re an Active Blueprint member and have visited Active Fuel Lab, you would have noticed one of our first guides is how to use the Facebook Conversion Pixel.
The Facebook Conversion Pixel is gold – when used right, allowing you to retarget your website visitors with adverts on Facebook. This can be for free consultation, free products – anything you feel will bring in conversions!
Adding your Facebook Pixel can be quite technical for some, but this free plugin makes it extremely simple.