It has become one of the hottest pieces of social media in, what seems like no time at all. But there still may be many of you reading who are new to Snapchat.
From goofy selfies to festival videos, it seems to have really taken off. Ok, granted, it may not be as essential to your business as Facebook or Twitter, but that doesn’t mean the social mobile app should be ignored entirely – especially if you’re looking to change up your businesses marketing and try new ideas.
This post will give you a quick heads up of what you need to know…
What is Snapchat?
Snapchat is a mobile photo messaging app that lets you take photos or videos, known as “snaps.” These snaps can be sent to users you are connected with for a maximum of 10 seconds – meaning a user can only view your snap for 10 seconds or less, after which that snap is deleted forever!
Want to send a quick note that you have landed in sunny Florida but don’t want to clutter a friend’s stream? Just send them a quick snap.
Not only are you limited to timed pictures, you can also text chat and video call your contacts through Snapchat too.
Let’s talk stats…
- Snapchat has roughly 26 million U.S. users.
- 70% of Snapchat users are women.
- 77% of college students use Snapchat daily.
- 58% of college students would be likely to purchase a brand’s product or service if they were sent a coupon on Snapchat.
Using Snapchat for marketing?
As we mentioned earlier, it’s not the most popular new social app to land on marketers’ radars, to be sure. But there’s always someone willing to experiment with these new apps and networks – and often, the marketers that get somewhere early and experiment see the best returns. So, with some creativity, you may find Snapchat incredibly beneficial.
Building a Campaign
Stuck for campaign ideas? Here are a few ways you could try. Remember, don’t be too strict on yourself, if it doesn’t work, it doesn’t work. The more you try the better the campaigns will be. Simple.
When there is very little investment, a campaign that doesn’t get much response isn’t the end of the world. If the experiment shows the social network has promise, then you invest.
Some of our ideas…
1) Sneak Peak At Your Service
Want your customers or potential clients to see how awesome the service is that you provide? Reduce their anticipation and release a quick 10-second sneak peak to your power users. It could give your service a much-needed boost!
2) Send a voucher code
A great idea is to send your viewers a simple discount voucher code that can be used – for example, a free taster session. This will bring people to your classes giving you the opportunity to turn them into regular clients.
3) Behind the scenes
Working on a new fitness routine for your bootcamp? Give your fans a little preview of what’s to come, or a peak at how you’re working behind-the-scenes. Connect your snaps with a hashtag to use in Twitter. This way you can track how much your fans are truly engaging with the content.
Measuring the ROI of Snapchat?
Unfortunately, Snapchat isn’t an official business platform as of yet, which means there’s no performance analytics. Hopefully, they will look into this and provide it in the near future.