LOUD Rumor talk Fitness Marketing and Kick-Ass Websites

By 24th May 2016 No Comments

One of the biggest challenges fitness studios face is standing out in front of enough of the right people. Whether you specialize in CrossFit, barre, kickboxing, or yoga, most studio owners consistently want more members coming into their facility. But how do you make that happen?

Online marketing is one of the most effective tools to get this done. You need a killer website, a proven strategy to gain more exposure, and the right follow up process. That’s a lot… we know. And that’s exactly why Startup Active and Loud Rumor have joined forces. Startup Active creates insanely awesome and high-converting websites for the fitness industry, and we provide the online marketing.

Fitness Business Partners

We are thrilled to announce a partnership between two awesome businesses that both specialize in the fitness industry. At Loud Rumor, our Fit FLAVER program was created specifically for boutique fitness studios and franchises – and it’s gotten some pretty amazing results. FLAVER stands for:

  • Facebook ads
  • Landing Pages
  • Automation
  • Video
  • Email marketing
  • Retargeting


By promoting a studio’s offer (free week, unlimited month for $37, and so on) on Facebook, we’ve been able to generate 100 – 200 leads per studio location every month. For one customer, we brought them 31 leads in 24 hours:

Within 31 days, this customer’s two locations had 427 unique leads. And it doesn’t stop there.

What do we count as a lead?

A lead is someone who opts in to our customer’s offer or promotion and includes their:

  • First Name
  • Last Name
  • Phone Number
  • Email Address


This can be done with a contact form, a text message, or a direct call. So, through Fit FLAVER we’re able to directly give our fitness studios specific lists of people who are interested in their niche service. Our program also showcases our customers through branding on the landing page, video marketing, and more. This way their prospects know more about the trainers they’ll meet, what the studio looks like, etc. before they even call or visit in person.

Fit FLAVER In Action

The Fit FLAVER process includes six main elements. From the Facebook ad to the landing page to the automated drip campaign, the entire process places prospects in a branded and customized journey. See what it looks like in this step by step:


How to Reach Us for A Strategy Session

We want to help as many fitness studios as possible. That being said, we always want to make sure it’s be a great fit for both our customers and our team. That’s where a strategy session comes in. Not only do we want to get you hundreds of leads, but we also want to make sure that you understand the process, are ready to close those leads, and that all of your goals and clearly lined out.

So if you’re a fitness studio with a great offer that wants to get in front of a ton of the right people, I can be reached at 480-331-2723 or… let’s add FLAVER to your studio.


Mike Arce is the Founder and CEO of Loud Rumor, an online marketing agency that helps local businesses grow and get more customers. Through our proven program, Fit FLAVER, Mike has been able to combine his passion for both the fitness industry and marketing. Using Facebook advertising, landing pages, video, and more, he and his team generate 100 – 200 unique leads per studio each month.