As you’re aware, our world of fitness is massively competitive. New trends come around every year, bringing more competition to your companies doorstep. If you want to succeed in this industry, you must continually think of your marketing strategy and how the outside world can notice you, all without breaking the bank.
Social media has huge potential when it comes to marketing to the online world. From Facebook to Instagram, you will see fitness companies getting noticed everywhere! However, a social media platform that many people seem to forget about is YouTube.
YouTube is huge, like stupidly huge! The stats back this up, with a colossal 900 million unique visits each month. (Just take a second to let that sink in.)
With a ridiculous amount of hits each day and the fact that using YouTube for your business is quite cost-effective, it’s a shame that most businesses don’t use this.
So this post is to show you the benefits that YouTube can bring to your business and how to make the most of its potential.
Introduce yourself to the YouTubers!
Online video is growing at a great pace, with over 4 billion videos viewed daily. This audience is there to be reached and you can do this by creating videos and advertising on other people’s videos.
YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers, as long as you educate, entertain and provide solutions to their problems.
YouTube Marketing Helps Your Site Ranking
You may have noticed that YouTube videos are now appearing more often in Google’s search results, showing that Google considers video to be just as important as text-only pages.
You can take advantage of this by pairing up your high-quality articles on your website and complementary videos on YouTube. Doing this will build backlinks to your website, meaning you get found on Google a lot more often.
By utilising YouTube as part of your marketing strategy, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.
Get other website owners to embed your videos on their websites
Every time someone embeds your video in their website, it counts as a vote in favour of your video. The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have great content, which is updated regularly.
Associate your domain name with your YouTube channel
Associating your website with your channel will tell YouTube that you are the official representation of your brand on YouTube. This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.
Get your videos shared on social media platforms
Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.
Give your audience more options to consume
Providing your audience with a variety of ways to consume information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive, as you are catering to different learning styles.
Your Content Never Dies
YouTube is also a perfect way on republishing content, which you’ve already created, without spending a lot of time or the need to invest in expensive equipment.
Re-purposing content is an effective form of content marketing, as you can reach a whole new audience that will love your particular type of content.
For example, this blog post, can easily be re-purposed into many formats including:
- Video series
This approach allows you to turn one piece of content into 4 different pieces, resulting in an engaged audience who can easily digest the information you provide for them.
Grow A Worldwide Audience
One of the biggest benefits of using YouTube for marketing your business is the fact that you can reach a worldwide audience so easily.
Consistently creating video content opens the door to new visitors who would never usually come across your business. Through YouTube, you can reach a worldwide audience even if you only speak one language.
Being a native English speaker is a massive advantage, as it’s difficult to capture the huge English-speaking markets (35% of all YouTube views) if you can’t write or produce excellent content.
Your Audience Will Promote You and Buy from You
Videos that portray a personal touch help to increase conversions, that is a fact. It’s also a well-known fact that people purchase from other people they trust, and that trust is built by you relating to them on an emotional level.
Research now shows that, for professional services and general companies, if you are driving traffic to a landing page with a video of a person in the company speaking about the product or service, it can dramatically increase your list of leads and sales.
Creating a YouTube Channel can massively help your online presence, however, this is only one step into creating conversions. You need a website that helps to convert these visitors. If you would like us to help show you, for free, how to create a lead generating fitness website just click here.