With a new blog born every half second, the competition to get your fitness blog read by the right people is fierce. The successful fitness blogs, the ones people read, the ones you read, have been written to satisfy Google and humans. Don’t be selfish, optimise your fitness blog to satisfy everyone.
Having your fitness blog read means people are engaging with you, your business, your expertise, your products and services. People will find their way from your post to your website and become customers, making sales for you.
Finding your balance
If you read to the end of a blog post and you found it through a search engine, that post has walked the line between technical expertise and creativity. Expertise because the post has been optimised through various techniques to appear high in search engine results, and creativity because it was written well enough to engage you to the end.
How to write for search engines (without sounding like you’re writing for search engines)
The best way to get your blog noticed by Google and therefore increase the chances of people finding it, is to use keywords in your posts.
Keywords are used to direct people from search engines to the information they are looking for. If someone types in “Personal trainers in Manchester” into a search engine—the idea is that those words, those keywords, will lead them to a webpage providing the information they want.
For a discussion on getting the right keywords for your blog – check out this article.
A keyword is your blogs best friend
My golden rule for blog posts is to use one keyword or keyword phrase throughout. Using this keyword or phrase will signal to Google what your post is about and provide you with a theme to write to, helping you stay focussed. For example, the keyword phrase for this article is “optimise your fitness blog”.
Go easy on your keywords—use them, but don’t abuse them. No one, especially Google, likes an article with keywords stuffed everywhere to attract attention. Choose one word or phrase and treat it well.
Keep it natural
Include your keyword in the heading, title, page title, meta title and a maximum of once in every paragraph. That’s enough.
Producing lots of well written blog posts with a different keyword or keyword phrases in each, means a site full of rich relevant content for Google to love and people to enjoy reading.
Remember, you need to write posts that solve problems, entertain, or are otherwise relevant and click-worthy in the eyes of your target market. And your blog needs to be 60% unique so ensure your not copying from another site!
Don’t write about Justin Bieber unless it is absolutely necessary. Yes, his name is constantly searched for. But do his online fans want to read your blog? Keep your blog relevant to your business and customers will find you.
