Social media isn’t just a place to nosey on old school friends and find spoilers for the next episode of Game of Thrones. It’s also a mega tool when it comes to marketing your business. Especially when it comes to your group exercise classes.
There are so many elements when it comes to marketing your business on social media, from launching a fan page to creating sponsored hashtags. All can generate you a huge amount of clients and take your business to new heights!
And the best thing about marketing your group classes is that they are massively in fashion right now!
With the rise of Zumba and Insanity in recent years, social media is buzzing with posts and promotions. This is great for the industry, but you need to ensure you use social media marketing correctly to kick your competitions ass!
Let your guard down!
Social media is a great tool to personally connect to and constantly interact with your current students and prospective clients. When answering questions, try not to be too formal. Remember, group classes are meant to be fun – so you want to give this impression on social media too. A great way to do this is upload some pictures of your current classes too.
Shout out your classes.
Don’t worry we don’t mean literally – we mean online. If you have any offers or free classes coming up then promote the living hell out of them! You can easily create sponsored adverts on Facebook that are defined to a specific audience, whether it’s by age, location, or both.
Facebook also has the option of creating events. You may ‘create an event’ for any Fitness-related event and invite your contacts. This will help you in keeping the attendance and count of people wanting to participate in your class or event.
Tweet Tweet!
If you are a people’s person then the world of Twitter should be the next spot for you to market your classes and gain followers. Tweet regularly about a good class, songs you’re using in the sessions, any particular incident or moment during your class and about old/new clients, etc. You may also tweet about any new articles you read about your specific exercise field or post tips for first-timers. The key is to constantly touch base with your current students and prospective clients.
Snap Happy
Near enough every fitness business are taking pictures and uploading them online, especially with Instagram. Bought by Facebook a couple years ago, Instagram is without changing the way fitness is portrayed online. With a couple of smart hashtags along with a pretty picture, you could reach clients who you would have never been able to reach before – including other businesses! Download the app, sign up and get snap happy!
Final Word
As you can see, there are so many ways you can get your business out there to new clients. Remember to keep your social media fans engaged with fresh content and we are sure you will learn a few new tricks along the way.
You’re so awesome! I do not suppose I’ve read something like this before. So great to discover someone with a few unique thoughts on this subject!
This is a good tip especially to those fresh to the blogosphere. Brief but very precise info…