Do you want more visitors? Are you attracting the right visitors?
Use keywords effectively and your blog posts will be read by the right people. Relevant keywords attract potential customers. As your blog posts link to your website, showing off your products and services—keywords make sales.
When someone uses a search engine, they type in one or more words describing what they are looking for e.g “Personal Trainer Courses”. These are called keywords or keyword phrases.
Including keywords in your blog posts means that when your potential customers search for something you offer, or are an expert on, they find you. For example, the keyword phrase in this post is “Keywords For Personal Trainer Blogs”.
Get started with a brainstorm list
Grab a pen and paper—click on your websites landing pages and write everything that comes to mind—single words, phrases, anything you can think of.
A personal trainer’s list might start:
“Personal Trainer—Personal Trainer Workouts—Personal Trainer Gym—Personal Trainer Courses—Personal Trainer Diet—Personal Trainer Food—Personal Trainer Food Reviews—Personal Trainer Qualifications”
Try to relate your keyword brainstorm to your customers. How would your customers ask for your products or services in search engines. What describes your business?
Think in terms of “How to….” or “Where can….” e.g. “How To Find Keywords For Personal Trainer Blogs?”. Answering imaginary questions makes for great blog titles. Your keywords will go in your titles and provide themes for posts.
Put your list in a keyword research tool
Google AdWords Keyword Planner lets you check how often certain words and phrases are searched for in Google.
Armed with your brainstorm list, enter your keywords in the “search for keyword and ad group ideas” option. This gives you a real-life insight into what your customer’s search for.
A highly useful feature of AdWords is the “related keywords and keyword phrases”, which shows similar keywords that are entered into Google.
You should now have lots of keywords…but wait!
Make sure your keywords are relevant
It’s easy to get carried away with a keyword research tool. It gives you lots and lots of words, but are they all relevant to you?
Stop and think if your keyword accurately reflects something you should be blogging about.
Ask yourself when a user searches this word or phrase, what are they looking for? Is it you? If they find your site, will their needs be met?
Don’t use your keywords all at once—focus on using just one keyword or keyword phrase in each blog post. Now get blogging!