8 Simple Hacks To Boost Your Businesses Facebook Engagement.

More and more, people are uploading, sharing and discovering videos on Facebook. With 40% higher engagement rate than YouTube and more than 1 billion video views on Facebook each day, it’s clear to see that using videos for your businesses social media is critical.

In this post we will show you 8 simple ways on how to promote video content on Facebook and how to execute it with conviction, ensuring maximum engagement and conversions.

1. Provide short sharp videos

The days of standing in front of a white background and simply talking about your topic have long gone. This particular tactic isn’t only dated, but it also finds it extremely difficult to keep viewers engaged.

There is an alternative; another creative way to engage your fans is to create short sharp content. These are simply 30-second to one-minute videos, which cover the main subjects of your topic. This allows viewers to get their teeth into the meat of the content instantly, resulting in high engagement.

Yes, we are recommending short, sharp content, but don’t write off long-form videos completely. Instead, you can post a link to the longer version in the comments section, or through a video call-to-action button as mentioned in our next pointer. This will then help drive the viewing traffic into becoming a lead.

Tips on structuring video content:

• Keep the script short.
• Put your message in the first 30 seconds.
• Speak directly to the audience.
• Find the right tone.
• Tell a story.
• Use humour wisely.
• Pace yourself.

 

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2. Be Creative with Call-to-Actions

We’ve all been there – watching a video on YouTube to then be hit with a huge call-to-action annotation pop-up that takes up half of the screen, totally distracting you and not in the good way. Well Facebook is a lot more friendlier when it comes to their video CTA’s.

Facebook have placed their call to actions at the end of the video, allowing viewers to watch with ease and then decide on whether to take action or not.

In your Page’s status update box, click on “Photo/Video” to upload a video status update.

Select the video you’d like to post to your Page. Please note that your video, for this section, will have to be in it’s native form – you will not be able to add a CTA to a video posted from URL link for example straight from YouTube. The most common video formats are .mov and .mp4.

Once you upload your video you’ll see an option to “Add a Call to Action.” You’ll want to click on that link.

First rule of thumb here is to decide what you actually want your viewers to do having watched your video. Maybe you want to drive traffic to your website, landing page or even another video. There are a number of options offered via Facebook, which you can see in the image below:

Remember to choose the call-to-action button that best describes what you want the viewers to do next. You can always test these out to find which one receives the best conversions.

 

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3. Tag People Involved.

This point is quite simple and easy, but sometimes gets overlooked. It’s simply tagging featured people or businesses in your videos. Now before you get tag-happy, lets just make it clear – tagging every man and his dog into all your posts should be avoided – spamming is never a good trait.

However, if your video does feature any other friends or businesses that have pages on Facebook then feel free to tag them – it will only benefit both parties.

To tag a friend or brand in your video, simply start typing the name of the business or friend in the “In this video” field. Facebook will then populate the person or brand’s profile.

Once the video has been published, it will also let viewers know who the tagged members are.

 

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4. Add a Featured Video

Usually, your Facebook page will not receive the same amount of traffic as your actual content, however, adding a featured video is still a clever way to boost your engagement.

Featured videos are great as they allow visitors to your page to see your content just above your ‘About’ section.

Another bonus about this hack is you can get really creative with it and have some fun. Steer clear of the mundane videos and just describing your company (boring!) Use this section to showcase any upcoming promotions, for instance, an upcoming event or webinar or maybe a competition announcement (fitness transformation videos if you’re a PT)

To set a featured video for your Page:

Click Videos below your Page’s cover photo.

Click Add Featured Video.

Select the video you want to feature and click Add Featured Video.

 

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5. Create a Video Playlist on Your Page

When people visit your Facebook page and click the videos tab, they gain access to every video you have uploaded in the past (unless deleted).

Organisation is key here. If your videos are all over the place, it can be quite difficult for visitors to find the desired content. They will get bored and simply leave your page.

However, the solution here is a Facebook video playlist. This allows your page to create multiple playlists, allowing you to group videos into categories. Not only does this make this section cleaner, it will also allow people to navigate to their chosen videos with ease.

Let’s say each week you post an interview and want these to all be accessible easily, rather than having your page visitors endlessly searching. If you have a lot of interview videos or tutorial videos, this will be extremely helpful.

Here’s how CNN has used this feature to organise their videos in event order:

 

 

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6. Embed Videos on Your Blog

If you’re blogging weekly or even daily then kudos! It will really help your website get noticed online.

Blogging also gives you the opportunity to drive traffic back to your Facebook with embedded videos. Embedding your video in your blog posts provides visitors with a way to reach out to you on Facebook – for instance, liking your page and sharing your content. Plus, the more your blog gets shared, the more people view your video.

To embed your Facebook video into your blog, simply click the arrow on the top right of your post, and then select “Embed video.” This will then present you with a code. Simply paste this code into your blog’s text editor section.

 

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7. The newbie – Facebook Live.

With the rise of Snapchat, Periscope and Meerkat, it was inevitable that Facebook would somehow jump on the whole ‘live video’ side of things sooner or later. And earlier this year they did just that.

Now before we start jumping into how effective Live Video can be for your business, we have some dampening news – currently, if your Facebook business page isn’t verified (in the blue tick club) then you will not be able to promote Live Video on your page. However, you can do this on your personal profile and we do expect it to grow for all business pages in the near future.

If you’re not a member of the blue tick club yet and simply cannot wait for the feature to cross the bridge onto all business pages, then do not fear – we found a free online tool called Blab.

The website allows you to host live chats and gives you the opportunity to interact with guests too.

To promote this on your Facebook page, all you have to do is share the Blab link so people can sign up!

 

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8. Give Your Video an Ads Boost

Finally, once your content is published on your page, you may wish to further promote it to a larger audience. The simplest way to do this is by boosting your post.

This is especially suited if your video content has a message that requires a wider audience than just your page fans – like a webinar or a new launch.

To boost your post, simply click ‘Boost’ in the bottom right hand corner of your post.

This will then bring up a pop-up box where you can choose your target market for your boost.

If targeted well, Facebook video ads can be a great way to grow the amount of traffic back to your page as well as to your chosen call-to-action link. The amount of money you spend on this will vary, but we recommend testing ads to your target audience with a smaller amount, then expanding once traction starts to build.

Testing with a budget also allows you to see if you’re creating the right style of content for your audience, so it works both ways.

 

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Final Thought

Facebook is still going strong and their stats prove that. Plus with a whopping 1 billion videos being watched daily on the network, creating video content to increase engagement is simply a ‘must’ for your business.

Let us know how you’ve been using videos on Facebook in the comments below.