It’s probably one of the biggest online pet-hates – having our inbox flooded with random emails. It’s crucial that you, as a business owner, tread carefully to avoid coming across as spammy.
One of the most important emails to send is your welcome email. A welcome email has one of the highest open and click-through rates. So, if you send a new customer or newsletter subscriber a ‘welcome’ email, it needs to be effective.
To help you create a great welcome email, we’ll highlight 5 simple yet effective strategies. Follow these examples and you will learn how to create your own killer welcome email.
The first major factor, which will determine your welcome email success, is timing. Sending welcome emails promptly makes a difference. A big difference. The whole reason welcome emails work so well is they arrive when a subscriber’s interest in your content is at its peak. Wait even a few days and their enthusiasm may wane, resulting in lower engagement rates.
The best solution is to make your welcome email as an autoresponder, meaning as soon as they register, they will receive the email within minutes. This will keep their interest at peak.
Say “thank you”
The first thing you want to do, when sending a welcome email is thank them. These people have gone out of their way to subscribe to your service and find out more about your service. They are showing trust in your business and deserve gratitude.
Show your appreciation. It can be as simple as a line of text, or you can get creative and use a cool image or GIF. However, try to avoid adding videos to your email, as it makes them quite heavy and can make them fall into the spam folder.
We love Sidecar’s take on thanking their subscribers and offering them fun things to show appreciation:
Let them know the perks you bring.
Reinforcing a subscriber’s decision to sign up for your emails is a great way of keeping their interest fresh. One easy way to do that is by mentioning the benefits your business will bring to the customer.
A great way to do this is with bullet points. It’s rare for a promotional email to be read in-depth – they are usually scanned. So, giving the reader quick digestible information in bullet points helps.
Add social media buttons
This doesn’t just go for welcome emails, but all of your emails. Including links to your social media pages is a key component to generating more engagement.
New subscribers are curious about your business; it’s the whole reason they signed up in the first place! Fuel their engagement by sharing the social media sites your business is on.
When creating your welcome email, you need to ensure it’s effective and works perfectly on mobile devices as well as desktop. According to Adobe’s Digital Publishing Report, 79% of smartphone owners use their device for email. The report also says smartphone users are more likely to use their device for email than for making calls.
This means your email needs to be mobile-friendly, it’s as simple as that. If you’re using a platform like Mailchimp, Activecampaign, etc. then you will be ok – the majority of platforms will ensure your email is mobile friendly, however, always run a test just to make sure!
Share your comments and questions below and we will be happy to help!