Committing to a business rebrand is extremely exciting but can add pressure. Your branding defines how people see your business, and changing it completely means risking the awareness and image you’ve worked so hard to build.
But businesses evolve and this sometimes means your current branding simply doesn’t fit anymore. Branding is a huge aspect in business. If yours doesn’t fit, then a rebrand could be the best decision for you.
Last year, we realised that our company had grown and evolved, meaning a rebrand was needed. We were no longer the company we started out as; we had grown leaps and bounds, so we needed to update our branding to match this new identity.
Rebranding your business can be extremely beneficial, but you need to ensure you don’t cut corners. There’s a long list of steps to take and factors to consider so that your entire online presence shifts from the old brand to the new.
In this article, we will show you the exact steps, which you need to take to ensure your rebranding runs smoothly on one of the most important tools in your online marketing, your social media networks.
Something is coming!
When it comes to rebranding, there are many businesses that like to keep their new look under wraps until the official launch date. While this can pay off well with the whole ‘shock factor’, it can be quite risky totally changing your business branding in one go.
A great way to avoid the risk is by giving your social network followers a sneak peak of what is to come.
Users will begin getting curious in the new rebranding and it will provide fresh engagement in your social media profiles.
Take a look at this example:
Be creative in your ‘sneak-peak post’ and don’t forget to ask people what they think. This not only helps provide feedback on your new branding, it will make your audience feel wanted and that their opinion is actually valued.
Having people engage with your new business rebrand before it’s even launched – win, win!
Once your new branding design is nailed down and everybody is happy with it, it’s time to show it off!
Ideally, you should aim at having your new branding updated across all your social media platforms by launch day morning. Once you then make the big announcement, your audience will be able to see how it looks throughout your pages and begin to develop a relationship with your businesses new look.
The last thing you want in this situation is to announce your rebrand and find that your Instagram or Twitter profile picture is still your old logo!
Revamp Your Google Business Page
Having a Google Business profile is significant when it comes to generating new leads online. It’s hardly breaking news that Google is top of the internet food-chain, which means, if you don’t have a business profile, you could be losing out on tonnes of new opportunities.
Make sure your Google Business page is up to date with your most current information so local customers can easily find you.
Add images and include information about your company such as your address, phone number and hours of operation. Don’t forget to update your new branding logo.
Once your profile is rebranded, it’s important to encourage customer reviews. The more stars and reviews your page has, the higher it will show up in search results.
If you already have a Google Business profile, then simply update your information along with your rebranding to ensure visitors see your new look rather than your old dated branding.
After the rebrand launch
A mistake many businesses make is thinking that, once the rebranding has been launched, the hard work is done. Wrong! Launching your new brand is just the beginning. Now you’ve got to get your new look out there!
Introduce your new look.
We bang on about social media a lot in our blog and it’s due to the fact that it’s so important to your digital marketing. It gives you a direct line to some of your most important contacts.
Use your social media channels to explain why you chose to rebrand, what the new brand is all about, and what the change means for your customers and prospects. You can even make a note of your former brand in your bios so they know to connect the new name with the brand they already knew and trusted.
Promote your content.
Any content created to promote your new brand look should always be shared on social media. This could be anything from a blog post showing off the new rebrand, to a new rebranding video. Whatever it may be, share it on social media to add some extra oomph to your new look. It will also help create engagement.
Sharing them with your followers re-emphasizes the connection between the old brand and the new, and it gives you more opportunities to detail the reasons behind the change.
Pay attention to feedback.
Some people don’t like change and it’s possible that some of your followers will be resistant to your new branding, but don’t let this dwindle you down. The majority will most likely love your new look (if done right!) and cheer you on down your new path.
But whatever the reaction your new look receives from followers – listen to them. Don’t just ignore comments, respond to any concerns that are brought up and take all your feedback seriously. Anybody that cares enough about your company to speak up is certainly worth engaging with.
To get your rebrand pushed even further through your channels, you may wish to consider paid advertising. This will help cement your new look and feel into current followers as well as helping you gain some new prospects in the process.
If you have followed our blog for a while, we are sure you have delved into the world of paid advertising, but if not, now is definitely a good time to begin.
Keep up your hard work.
Something that should remain the same during your rebranding process is your social media activity. Keep sharing your content, keep responding to users comments and, well basically, keep your profiles active! What you do on social media will help define your new brand in the eyes of your followers, so make it a priority.
Keep on top of social media and hit the new path – that your brand will be taking – running!
Is your business ready for a rebrand?
This week we are offering a whopping 40% OFF Branding packages to give your business the right branding look and ensure you generate tonnes of new leads!