Nike have had some epic adverts in the past and it seems like this winter’s ad is following in the same footsteps.
In their latest star-studded advertisement, “Snow Day,” the global sports brand have collaborated with the Portland advertising agency Wieden +Kennedy along with a host of athletes for a spot of American football…in the snow, obviously.
More than 20 pro athletes appear in the ad, and no matter their actual sport, they all seem to be fierce and determined to kick the other teams butts all over a snowy neighbourhood!
The ad has been created to push Nike’s Hyperwarm baselayer of workout apparel. And in fact, kicking off winter with a tribute to the Hyperwarm line is becoming somewhat traditional for Nike. However, this time around the ad seems much more basic and straightforward than 2014’s ad, which focused more on describing the effects that cold weather has on the human body in a more scientific way.
Here is the new ad…
As you can see, Nike have ensured cramming in as much energy and humor as possible, although it must be said that the constant falling snow obscures the athletes a bit and maybe dulls the impact somewhat.
However, all in all we love it! Seem’s like Nike have nailed it once again.
