marketing Tag Archive

The Rise of Instagram: It’s become a big deal!

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Social media - it is arguably the most significant platform for online marketing and getting your business noticed by a big audience fast. But, gone are the days when social media marketing was just Facebook and Twitter. There’s a new sheriff in town and it’s becoming more powerful by the day! ...

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5 Marketing Myths We are Sick of Hearing

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Online marketing is a big world - full of tips, techniques, facts, and figures. But with all this information comes misinformation. For every useful piece of content I find, five articles of gibberish pop up.   It can be quite a nightmare - especially for business owners who aren’t mar...

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Your Facebook Page sucks: 4 things to change TODAY!

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Your Facebook Page sucks: 4 things to change TODAY! I spend the majority of my day on social media and a big chunk of this time is on Facebook (as many of you will already know!) But, I’ve recently become quite concerned with how other businesses are using (or not using) their Facebook page...

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Tripwire Marketing: The Fool-Proof Way of Selling Online

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It’s a term that many marketing experts will be aware of, but unfortunately not many business owners. The term I’m talking about is “tripwire marketing”. The whole ‘tripwire’ concept has been around and used in marketing for quite a long time – before the days of Internet and the da...

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4 of the best marketing slideshares from 2016

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Over the past 12 months we’ve seen some wonderful things like the rise of Facebook Live and Instagram Stories to name a few. It’s safe to say that 2016 has been a huge success for digital marketing. But something that has gone undetected, this year, are the amazing Slideshares that have been ...

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Startup Active’s Marketing Tips for Christmas

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Now that summer is a distant memory and the Halloween and Bonfire night celebrations are behind us, it’s time to focus on the biggest holiday of the year! It goes without saying that Christmas is the biggest time of the year for retailers and businesses in associated industries, but what about ...

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9 crazy digital marketing stats of 2016

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Online marketers love stats about digital marketing – us included! They allow us all to review the digital marketing world, see where businesses are focusing attention (and where they’re not!) as well as many other things. As we draw close to Christmas, digital marketing statistics of 2016 ar...

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5 Digital Marketing Techniques to Target The Older Generation

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Marketing to older people online can be seen as a difficult task but what if I could tell you that it isn’t as hard as it seems? Many businesses fail to recognise just how many older people are digitally active. Research from the Office for National Statistics shows that 70 per cent of those 50...

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7 Best WordPress Plugins to Boost Your Marketing

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There are thousands of Wordpress plugins, and I mean thousands – nearly 50,000 in fact! As great as it is to have variety, it can cause a problem when you’re trying to decide which plugins can help your website and digital marketing. To give you a hand, we’ve created a list of our top WordP...

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Why You Should Use SELFIES in Your Marketing

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It’s arguably one of the biggest trends to come out of the last 5 years and it doesn’t seem to be going away anytime soon. Yes, we just can’t get enough of taking Selfies! Many will argue that the whole Selfie phenomenon is a narcissistic, waste of data, for young adults with too much time ...

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