email Tag Archive

5 Marketing Myths We are Sick of Hearing

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Online marketing is a big world - full of tips, techniques, facts, and figures. But with all this information comes misinformation. For every useful piece of content I find, five articles of gibberish pop up.   It can be quite a nightmare - especially for business owners who aren’t mar...

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Welcome Emails: The Things You NEED to Do

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When someone signs up for your email list, it’s crucial to pull out all the stops for them and show them that subscribing was a good move.   As subscribers are expecting your first email, welcome emails typically have the highest open and click rates of any email you send. With this be...

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When to ditch an email and pick up the phone

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As a website company we do talk a lot about online marketing. In fact, it’s all we talk about! But that doesn’t mean communicating with people offline isn’t important, either. It’s extremely important, especially for certain situations. Yes, online marketing and communication is easy and...

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5 Digital Marketing Techniques to Target The Older Generation

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Marketing to older people online can be seen as a difficult task but what if I could tell you that it isn’t as hard as it seems? Many businesses fail to recognise just how many older people are digitally active. Research from the Office for National Statistics shows that 70 per cent of those 50...

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6 Reasons Your Emails Don’t Get Opened

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The other day I read a great statistic: over 250 billion emails are sent every day. Quite an impressive figure, right? But how many of these emails go unopened? More importantly, how many of your recent email campaigns have gone virtually unopened by your subscribers? Yes, the daily email figure ...

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7 Email Ideas to Build Customer Relationships

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Email campaigns are a sure-fire way to keep your clients up to date on your latest business news, blog posts and – most importantly – upcoming promotions. If you have read any of my articles on email campaigns before, you will already be aware that you should be sending emails to your subscri...

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6 ways you’re killing your conversions

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Conversions – we all love them and, let’s be honest, our businesses would be a pipe dream without them. But sometimes conversions can dip. Every business has faced this, but what could possibly be killing your conversions? In this article we will tell you the top 6 conversion killers that you...

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David Gill: 5 Killer Lead Magnet Ideas to Skyrocket Your Email List

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You’ve heard it before: Growing your business, especially if you sell products or services online, is heavily dependent on your ability to grow and nurture your email list. Your email list is so valuable because you have complete control over how you use it to reach out to your customers or pro...

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Creating an Autoresponder campaign that works

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One of the most important resources for small business owners is your email subscribers. You should be constantly building your list to ensure you generate fresh leads every month. But don’t be fooled into thinking that, once somebody subscribes, your job is done. Not by a long shot! You ne...

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The best time to send emails [infographic]

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Sending email campaigns isn't as simple as it sounds. Long-gone are the days when people would open each and every email. Now, if it doesn't their grab attention or doesn't seem 'worthy' of opening, it's going straight in the trash.   But instead of bombarding you with a mountain of tips ...

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