Digital Marketing

Mike Arce: 7 Mistakes That Many Businesses Make on Facebook

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Facebook is one of the most powerful tools you can use to advertise for your fitness business. On average, there are 1.32 billion daily users, which means you can get the attention of tons of different people. To maximize the results your fitness studio or gym gets from Facebook, you want to use...

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8 Ways to Keep Your Marketing Going While on Vacation

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The endless weeks of prep are coming to an end, your mobile calendar-countdown app has finally reached single figures, and you’re already debating whether your suitcase is big enough - all this means one thing; it’s vacation time! It’s an exciting time, but when you’re a business owner i...

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Reality Check: Your Lack of Confidence Is Killing Your Business

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You want to know the biggest obstacle that really keeps a coach from flourishing in their business? It’s not knowledge or a lack of certifications. It’s a lack of confidence, and you probably don’t have enough of it. Let me count the ways your lack of confidence is straight up killing your...

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8 Ways to promote your business for free

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You have to spend money to make money, right? That’s the good old marketing rule. Well, yeah it is true to some extent, but there are ways to promote your business for free, too. Now, I know what you’re probably thinking - “There must be some sort of catch” and with many ‘free’ marke...

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Everything Apple Announced at WWDC17

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Apple’s annual Worldwide Developers Conference kicked off in San Jose, CA this week and revealed some cool new tools! Here’s everything important Apple announced today, in roughly chronological order.   https://www.youtube.com/watch?v=S8PBiZlR56Q...

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How to Effectively Manage Your Online Reputation

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Whether you are acting on your own or on behalf of your business, you should know that your online reputation can mean the difference between success and failure. If you have literally thousands of competitors, why should someone choose you? Your reputation is the first answer to that question, and ...

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How to Generate 63 New Leads for Your Studio in 24 Hours

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What if 63 new people - all who are in your target market - expressed interest in working out at your fitness studio? How would that potentially change your membership base? Now … imagine that those 63 new people all requested to workout at your studio within just 24 hours. How would that c...

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5 Marketing Myths We are Sick of Hearing

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Online marketing is a big world - full of tips, techniques, facts, and figures. But with all this information comes misinformation. For every useful piece of content I find, five articles of gibberish pop up.   It can be quite a nightmare - especially for business owners who aren’t mar...

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Welcome Emails: The Things You NEED to Do

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When someone signs up for your email list, it’s crucial to pull out all the stops for them and show them that subscribing was a good move.   As subscribers are expecting your first email, welcome emails typically have the highest open and click rates of any email you send. With this be...

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Three Essential PT Tips When Providing Nutritional Advice to Clients

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Nutritional advice is always something of a complicated subject when working with clients. Don’t get me wrong, the subject in itself is quite simple, but it’s the misinformation that makes things confusing. In this day and age, the majority of clients have been fed some sort of misinformatio...

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