Social Media

Facebook Pixel: How to Track Your Facebook Ads

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Tracking results on Facebook is essential to see how your marketing is fairing up for your business, but in February, tracking your results is going to change. The tech guys at Facebook HQ will be getting rid of the old Facebook conversion code and the Facebook Pixel will take over completely. ...

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Social Media Protection: How to avoid damaging your brand online

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Digital marketers, us included, constantly bang on about how crucial social media is for online marketing – and with good reason! From large franchise gyms to the smaller one-man-band personal trainers, social media provides unprecedented direct access to customers, allowing you to build strong re...

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Instagram Business Profile: Why & How to Make The Change

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It seems like Instagram have really stepped up in the last few months, new interface, new Stories feature and now a new way of showcasing business profiles. It’s something we have been waiting to see for a long time now. With so many businesses using Instagram to boost brand awareness and sales...

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Instagram Stories Vs Snapchat – Which is better for your business?

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Instagram Stories – Better for business than Snapchat? How does it go again - imitation is the highest form of flattery? I wonder if that’s how Snapchat see Instagrams new ‘Stories’ feature that was rolled out earlier last week. The new feature, aiming to encourage users to create and ...

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The New Facebook Page Layout!

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It seems Facebook are doing everything they can to stay at the top of the social media food chain, with a new look! The new desktop Facebook page layout design, which rolled out yesterday, looks cleaner and a lot more CTA (call-to-action) focused. There aren’t really any new features – Fac...

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Facebook Custom Audience – The Basic Guide

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Tired of running Facebook campaigns to millions of people when the majority of them aren’t even local let alone the right demographic? We hear you. It can be quite annoying when you see your ad budget maxed out with hardly any quality conversions. But fear not, there is a way of tackling this c...

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5 Ways to Write Better Instagram Captions

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Since the start of this year, we’ve been paying more attention to Instagram, and I must admit – the ever-growing social media channel is now my guilty pleasure! Creating unique, fun, vibrant images has become something of an obsession for us as well as millions of other businesses. Yes, Insta...

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Facebook Groups for Business: Build Your Community

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It’s 2016 and the cool millennial kids have pushed Facebook aside for Instagram and Snapchat, but somehow Facebook is still holding onto the throne of the social network kingdom. (I watched the new Game of Thrones episode last night, so had to throw in a subtle pun!) But with the change in tim...

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Instagram is going black and white!

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Rumour has it that your Instagram may soon look very different, if it doesn’t already… Yes, it seems that the photo sharing social media network are finally modernising their app with a cleaner, flatter and thinner look. As well as turning all text black, including username and likes, Inst...

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Instagram for business: Everything you need to know

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4 years ago, this week, something quite significant happened in social media. The giant firm, Facebook, purchased the newbie on the block, Instagram, for $1 billion. Ever since that day, Instagram has become a major player in the world of social media. This means one thing, Instagram is critical...

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