Digital Marketing

Three Essential PT Tips When Providing Nutritional Advice to Clients

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Nutritional advice is always something of a complicated subject when working with clients. Don’t get me wrong, the subject in itself is quite simple, but it’s the misinformation that makes things confusing. In this day and age, the majority of clients have been fed some sort of misinformatio...

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How to look good when creating Videos

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Last year, we mentioned that video marketing would be huge in 2017 - and we were right! In fact, video marketing has blown up even more than we predicted! So many of you are getting in front of the camera to talk about your services, explain certain workouts and much more.   But, with vi...

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How to be an AWESOME Personal Trainer

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If you know of start-up active, I already know you are trying to improve what you do and how you do it as a coach. You are into self-improvement, and that is a good thing. One thing we know about the world of fitness is that it evolves fast, theories change, and we must be aware of these changes to ...

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How to turn free sessions into long-term clients

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Breaking News: If you want to become a successful fitness professional, with a tonne of clients, then you have to be able to sell your service well!   Ok, I lied, it’s not exactly breaking news...in fact, it’s quite obvious and clear that this is what you have to do to get more paying...

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How Your Homepage Banner Can Boost Conversions

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First impressions in business count - especially when it comes to your website. In fact, first impressions on your website are made quicker than we think, literally! It takes less than 1 second for us to form an opinion on a website, pretty much within a blink of an eye! When you have such li...

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SEO Dos & Donts for 2017

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Over the years, SEO has changed with the times, especially with search engine algorithms becoming more sophisticated. For website owners, this is a plus. It has not only banished spammy websites that hold weak content but it’s improved the user’s experience too. The only issue with SEO is th...

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Tripwire Marketing: The Fool-Proof Way of Selling Online

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It’s a term that many marketing experts will be aware of, but unfortunately not many business owners. The term I’m talking about is “tripwire marketing”. The whole ‘tripwire’ concept has been around and used in marketing for quite a long time – before the days of Internet and the da...

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7 Expert-Proven Tips to Create Killer Landing Pages

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It’s without a doubt the most important aspect of marketing - Generating leads. A successful lead-generation method is using landing pages. However, creating a high-converting landing page requires time, effort and a number of important factors. You can’t just dump a load of information on a ...

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25 places to promote your website online

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Launching a fitness website used to be a daunting task for personal trainers and fitness professionals alike. Daunting but still essential. Thanks to Startup Active, creating a website for your fitness business is now easier than ever. The Active Blueprint platform offers the most advanced tools ...

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Has Google Punished Your Website without You Knowing?

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It’s arguably one of the biggest things to hit Google in the last couple of years, yet many website owners are still in the dark. We are talking about the announcement of Google punishing websites that are not mobile-ready. Keeping track of Google updates is quite a tricky on it’s own, and...

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