It’s a necessity for many – something people use every day for all sorts of different searches, many being for businesses just like yours. So the big question is; are you making the right steps to make sure your website will be found?
We’ve all been there – from searching for the perfect protein pancake recipe to finding reviews on workout gear, the first place we go to find pretty much anything we need is Google. So when you want your website to show up as the solution for your target audience’s needs, you’ll need to do everything possible to ensure you get as close as you can to the top of Google.
Here are our key hacks to getting found on Google Search…
Submit Your Website To Google
Millions of web pages are added to Google everyday. While this step isn’t compulsory – as your website is likely to be discovered by Google without you doing anything at all – it will definitely speed up the process. Submit your website to Google through this link: Submit site to Google.
Plus, you can re-submit each and every time you wish. This will keep Google in the loop and ensure that the latest version of your site is accurately indexed.
Keywords are, well, key!
What are keywords? Well simply put they’re words and phrases that set the tone for your site’s content. They’re generally the words that you use in your headlines & body text to help define to visitors what your website offers. Google then crawls your site content and picks up on these ‘keywords, which are then used to accurately rank your site pages.
Nailing your content is crucial in order for the right audience to find your business. Its essential that you select the right words and phrases in your website’s content and SEO settings.
When writing your content, use keywords such as your location and the services your business offers.
Google’s Keyword Planner is a great tool to help you find the best keywords for your business service and target audience.
Once you know which keywords are best for your service, integrate them into your site’s content title and body content. Try to not just stick them anywhere, make sure the content reads well and doesn’t look too overused as Google could see this as bad practice.
Use Meta Tags Wisely
Have you ever noticed that the content which shows up on Google isn’t always the content from your website? This is called meta tags.
Even though the name may sound quite techy, simply think of your meta tags as short introductions that tell people more about you.
When you add meta tags, remember that this text appears in Google’s search results and will be the first thing potential visitors read about your business, often being the sole reason whether that click on your site or not.
Socialise your website!
More than likely, you already have a social media presence for your business. Don’t forget to add your website link to your Facebook, Twitter, LinkedIn and everywhere else. This will help boost your website link trail that little bit further.
Extra SEO Tip: Why not share a status update about your site on your social media. This will increase your chance of getting found in search engines.
Local Directories are a Godsend!
It’s very common that the things people search for are actually on their front doorstep. In fact, recent research suggests that local searches lead 50% of mobile visitors to go ahead and contact businesses within 24 hours.
Submit your website to yelp, local.yahoo and more to ensure you have maximum exposure!
Having your website found on Google Search is a big deal. It could be the make or break of your business. But before you go jumping the gun, this doesn’t happen overnight. If you put in the work and follow the steps above, you will gradually see your website moving further up the ladder and will see a significant difference in your website visitors and conversions!
Let us know how you get on in the comments section below.